In 2003 Wasabi became the first company in the UK to sell individually wrapped pieces of sushi, offering customers a beautifully wide choice and the chance to truly experiment with the fresh delights of Japanese cuisine.
With a bright, clean, modern Japanese style, Wasabi presented a new lunchtime alternative of sushi, sashimi, California rolls and authentic Japanese dishes that proved immediately popular with hungry Londoners in search of something new, different and healthy.
The philosophy of Wasabi has remained the same from the start: work hard to provide quality Japanese food at affordable prices with a speedy, efficient service.
The Wasabi Team
Anyone who walks into any kind of shop, restaurant or takeaway always appreciates friendly service that puts them at ease. At the same time, Wasabi is fully aware that busy London workers are grateful for swift, efficient assistance at lunchtime.
These two important elements of customer service are not always compatible, but Wasabi strives to combine them through training, teamwork and flexibility.
A family atmosphere helps to foster the excellent teamwork vital to providing this efficient service. This is helped by a culture of promoting from within, of rewarding those that understand how Wasabi works from the ground up.
There is no ‘us and them’ culture at Wasabi: managers and even area managers work alongside serving staff each day to cook, serve and clean at all branches. If there are any problems, a senior staff member is therefore able to witness it and fix it with the minimum of fuss.
Wasabi has always aimed to make sushi a regular, healthy treat rather than an occasional luxury by offering distinctive Japanese cuisine at affordable prices.
However, Wasabi is keen that this commitment to fair pricing never affects the standard of the food, which is always prepared daily using fresh, quality ingredients.
Clean. Neat. Modern. Bright. When a customer walks into a branch of Wasabi there is nothing hidden. The glass and the stainless steel gleam. The kitchen is in the open, the food is immediately obvious, and the atmosphere is welcoming.
The rows of colourful sushi look glorious; great globe-like lampshades dangle from the ceiling; and at the larger branches the shiny tables are surrounded by translucent lime green designer chairs.
This carefully considered and stylishly unique design represents the modern and reflects the cleanliness, the minimalism and the futuristic image of Japan itself.
Naturally, Wasabi values and welcomes the voice of you, the customer.
Part of Wasabi’s flexible nature is reacting to the wants and needs of its customers and feedback is crucial to providing the right food and the right service at all times.
Indeed, comments sent to Wasabi have become more sophisticated over the years simply because Londoners have quickly developed and expanded their knowledge of Japanese food.
Wasabi welcomes any and all such feedback. Click here for details of how to leave your comments.