It was 2001 when Wasabi’s owner first began to develop the idea of an efficient sushi takeaway service that would offer a healthy lunchtime alternative to famished Londoners.
Wasabi’s owner was certain that London could and would fall in love with the most traditional of Japanese foods. All people needed was the chance to sample quality sushi at a sensible price.
The idea was both radical and unique: to open the first outlet in the UK that would sell individually wrapped pieces of sushi.
The first Wasabi opened in 2003 on Villiers Street in Embankment. That was only the start of a much larger ambition to open branches of Wasabi across the capital so that people in other parts of London could enjoy a regular, healthy, affordable Japanese-style lunch.
The second branch opened 18 months later in Piccadilly and by 2011, just eight years since the start of the ‘sushi revolution’ at Embankment, there are 25 Wasabi branches dotted across the capital.
Wasabi plans to continue at the current rate of expansion, with further branch openings planned for 2011, and throughout the next two years.
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The reasons for Wasabi’s success stretch back to the heart of what the company aims to deliver:
The owner of Wasabi wanted a name for this new company that would clearly represent Japanese food.
Wasabi is a typical ingredient in Japanese cuisine. It’s a fiery seasoning that, once experienced, is never forgotten!
Perhaps most significantly, it has that immediate connection to sushi, and as you can see, at Wasabi, sushi is our passion.