We’re here to make the best sushi and bento accessible to all: an everyday choice for everyday people. Discover the freshest ingredients, freshly prepared in-store, every day. Join us on a thrilling adventure in exceptional food. Anything is possible at Wasabi.
The Wasabi story began in 2003 when we opened our first branch in Embankment, London.
Kim, a fresh food market trader in Camden, wanted to share his passion for fresh, authentic, handmade Japanese sushi and bento with ‘sandwich loving’ Londoners - he knew they’d love it.
With a bright, clean, modern Japanese style, Wasabi presented a new lunchtime alternative of sushi, sashimi, California rolls and authentic Japanese dishes that proved immediately popular with hungry Londoners in search of something new, different and healthy.
All people needed was the chance to sample quality sushi at an affordable price. His idea was both radical and unique: To be the first outlet in the UK that would sell individually wrapped pieces of sushi, offering customers a beautifully wide choice and the chance to truly experiment with the fresh delights of Japanese cuisine.
Ten years on, with Kim still innovating, our friendly staff and modern outlets are the cutting edge of contemporary convenience food and still evoking the Wasabi way - to deliver a fast, flavoursome and affordable eating experience for everyone.
Environmental, Social & Governance (ESG)
The Wasabi Seiyaku (ちか.う)
Seiyaku, which translates to ‘pledge’ in Korean is key to Wasabi’s ESG strategy as we pledge to imbed a strong ESG ethos within the company and work towards achieving our Net Zero targets. Our ESG strategy is currently in development and our ESG report will be published towards the end of 2023.
Key achievements so far
100% of the business is now running on renewable electricity.
Wasabi operate a zero waste to landfill policy.
Wasabi are partnered with Too Good to Go in order to reduce food waste. This prevented 52,652 meals being wasted in 2022.
Partnered with the Felix Project charity to prevent food from being wasted.
Reduction of packaging on grocery products with 99% of grocery packaging now being recyclable.
Fully recyclable grocery oven container introduced for our grocery products. Saving 76 tonnes of virgin plastic per annum across the business
Too Good To Go’s mission is to ‘inspire and empower everyone to take action against food waste’. The Too Good To Go app lets you buy and collect surplus food so it can be enjoyed instead of wasted.
We have been working with Too Good To Go since June 2022 and are proud to have all Wasabi stores across the UK, part of this initiative, helping fight food waste.
To get hold of a Wasabi magic bag, download the app to get started. You won’t know what’s in your order until you pick it up – it’s all part of the surprise!